About me
Hi, I’m Nataly — a creative director, designer and artist based in Barcelona
From my first design job at a Ukrainian newspaper to founding a creative agency, building a 15-person team, launching my own bag brand, moving to Barcelona, working independently, and evolving Étrange into a digital design and event production agency, I’ve spent more than two decades turning curiosity into creative work.
Creative Director & Designer with 20+ years of experience in branding, visual strategy, and design leadership.
Having worked as both an entrepreneur and creative lead, I understand design from a strategic and commercial perspective — from concept and brand systems to execution, consistency, and scalability. In 2006, I founded my own creative agency in Kyiv, where for more than a decade I led and grew a multidisciplinary team of almost 15 designers, managers, and developers, delivering more than 1,000 projects for clients across Ukraine, Europe, and the USA.
I build brands from the inside out — shaping visual language, positioning, and creative direction that not only look strong but work for business. My background spans branding, packaging, digital, and visual communication, with projects across HoReCa, B2B, B2C, lifestyle, wellness, food, travel, tech, and events.
Since relocating to Barcelona in 2016, I’ve been working as a independent Creative Director, supporting brands under my own name and through a remote, updated version of Étrange Creative Agency, operating fully online with international clients.
Fluent in English, Spanish, Ukrainian, and Russian, I’m comfortable collaborating with founders, marketing teams, and product teams across cultures and time zones.
My experience
A selection of projects, brands and experiences I’ve created over the past two decades